What Is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Doing Business through digital channels such as Google search, social media, E-mail, and their websites to connect with their current and new customers.
The reality is, people spend twice as much time online as they used to 10 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Here’s a quick rundown of some of the most common tactics:
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Social Media Marketing (SMM)
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
